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How AR and VR Technology is Revolutionizing Mobile Apps
Date: 1/18/2021

Augmented Reality (AR) and Virtual Reality (VR) capabilities in mobile applications is revolutionizing the engagement quotient when it comes to smartphone experience for users.

Given the rapidly advancing nature of tech tools and increased access to these tools, there is an increased focus on using new technology tools such as AR and VR to provide users with highly relevant information in a manner that engages and entertains. This is where the use of AR and VR tools can have their greatest impact.

The integration of AR and VR tools into mobile apps not only drives interaction, but can also effectively improve the performance of the app. For this reason AR and VR tools are now used in apps spanning all domains – right from big businesses, to e-com, and healthcare apps, the education sector, and even to deliver navigation directions that offer a more real-world experience for drivers.

Virtual Reality in Mobile Apps

VR environments typically require additional support from devices such as joysticks to deliver an interactive virtual world experience. And while over the years tech giants such as Google have been focusing on enhancing the use of VR tools in mobile phones, the fact is that complex environments or experiences require some heavy-duty processing power. The most common examples of this are within the gaming industry.

A number of Android and iOS phones currently support VR. However, just like not all phones offer a seamless and uniform mobile experience (because they are not all the same and some software is not as intuitive as the designer hoped), not all smartphones with VR capabilities deliver a similar VR experience either. The very nature of mobile devices and the above mentioned reasons that VR in mobile applications do not enjoy much popularity.

So, will VR tools in mobile apps cease to exist? Probably not since VR apps are relatively easy to build. It is to be seen of course, in which direction tech giants will take mobile VR in the future.

Augmented Reality in Mobile Apps

The scene with mobile AR however, is lot more evolved. In addition to better budgetary allocations in mobile AR tech development, AR offers greater flexibility because it aligns well with Artificial Intelligence (AR) technology to provide users with an enhanced interactive experience. So, for example, when AR is used in an e-com app for clothes, it can be used to provide users with an idea of their selected items will look.

The same interactive experience can be used to deliver a deeper understanding of home décor designs, in healthcare apps to improve patient interaction, or even in education where text-heavy lessons can be made more interactive by breaking down concepts and topics to be more engaging and easy to understand.

The Future

The possibilities in using AR and VR tools in smartphones to enhance user experience are limitless. And although, for now mobile AR and VR capabilities are still in their infancy, they are a gateway into a future that could challenge and change the way we not only view our surrounding environment, but also how we engage and interact in this new environment.